John Steinbecks Of Mice and Men Essay - 618 Words

After the Great Depression, many things changed, different\\ genders and races were all treated differently. Blacks and white women were forced to be outcast in the world, women belonged in the house and blacks did not belong anywhere. In the book Of Mice and Men, John Steinbeck portrays perfectly of how blacks and women were separated from everyone else with Curley’s wife and Crooks, the black stable hand. Curley’s wife and Crooks are alike in many ways; in their loneliness, the way they are separated from everyone else and how they get out casted from everything, discriminated against during the time period; which helps show how blacks and women were treated during this time period of life. Loneliness is something experienced by both†¦show more content†¦Ã¢â‚¬Å"I don’ like Curley. He ain’t a nice fella,† (86) Curley’s wife did not actually like him; she married him to prove her mother wrong. She thought he was too focused on how wel l he could fight. However, Crooks grew up always being discriminated from against the world because of his color, but even that after a while got to be lonely. Although he did not put his self out for everyone’s attention, he just stayed alone and read his books. During this time period, blacks were highly segregated from whites and women were believed to belong inside the house. This was portrayed in the book by the boss beating Crooks whenever something went wrong with the farm, and how Crooks was forbidden to do anything because of his color. That was the only job available to him at the time also, so if he left he would be unable to support himself. Curley’s wife somehow always found a way to find the guys and ask where her husband was, when she actually did not care. She believed she was stuck on the farm because of him and would not forgive him. â€Å"Why’n’t you tell her to stay the hell home where she belongs?†(61) Carlson tells Curley after one of her famous disappearances. Curley’s wife often trails the guys around trying to see which guy she can get to pay her any attention. Lennie was an easy target for her, and when she finally got what she wanted she ended up regretting it. Throughout all their differences and similarities, they showShow MoreRelatedEssay on John Steinbecks Of Mice and Men1451 Words   |  6 PagesJohn Steinbecks Of Mice and Men .The novel Of Mice and Men was written by John Steinbeck. In Soledad, California during the Great Depression in the 1930s two men of the one named George and the other named Lennie were men who travel around working at ranches. George is the small, quick-witted one, and Lennie is the big, slow, dumb and extremely strong one. They have a dream, to have a little place all to themselves, without anyone bothering them. Their dreams are shattered though, when LennieRead MoreLoneliness In John Steinbecks Of Mice And Men1358 Words   |  6 Pages The Depression of Loneliness â€Å"Guys like us...are the loneliest guys in the world†(Steinbeck 15). Loneliness as a common feeling by the millions of migrant workers all over the United States during the Great Depression. John Steinbeck’s Of Mice and Men, set in this era, depicts a story of loneliness within an old man named Candy; a young woman known as Curley’s Wife; and a discriminated African American named Crooks, on a barely farm in California. The ranch is filled with migrant workers, butRead MoreArchetypes In John Steinbecks Of Mice And Men838 Words   |  4 Pageswith the characters quickly and accurately. Lennie’s archetype is innocent because he is always so caring to others. He is also taken advantage of a lot. Lennie is always so positive even when the hardest situations are thrown at him. In John Steinbeck’s Of Mice and Men novel Lennie Smalls archetype is portrayed as innocent because he is so pure, positive and accepting. An example of direct characterization for Lennie is Crooks and him talking towards the end of the book. Lennie and Crooks are talkingRead More John Steinbecks Of Mice and Men Essays555 Words   |  3 PagesOf Mice and Men Similarities and Differences Between George and Lennie John Steinbeck’s Of Mice and Men concerns and unlikely couple who travel about the country searching for work. Throughout the novel, characteristics of important people are similar yet different. George Milton and Lennie Small are two characters that have many differences physically, but many similarities mentally. Initially, George Milton is a kind, short and trustworthy companion of Lennie. George travels with LennieRead MoreEssay on John Steinbeck’s Of Mice and Men 1986 Words   |  8 PagesAbstract: When Of Mice and Men is read between the lines, it is easy to discover Steinbeck’s objective. Men are destined to be alone, despite their hardships, despite their connections. In order to establish these ideas Steinbeck develops his characters, the relationships they share, and their interactions. Of Mice and Men is considered a classic novel for a reason. Steinbeck does an excellent job of establishing powerful themes while using unparalleled writing techniques. Steinbeck was able to takeRead More John Steinbecks Of Mice and Men Essay976 Words   |  4 PagesJohn Steinbecks â€Å"Of mice and men† Of Mice and Men is set along the Salinas River a few miles south of Soledad in the fallen world of the Salinas Valley, which Steinbeck places east of Eden the Promised Land is only a painful and illusory dream. This land is populated by sons of Cain, men doomed to walk alone. One of the major themes that comes from this is loneliness, or fear of apartness. One of the themes of Of Mice and Men is that men fear loneliness, that they need someone to beRead MoreJohn Steinbecks Of Mice and Men Essay1188 Words   |  5 Pages nbsp;nbsp;nbsp;nbsp;nbsp;quot;Of Mice and Menquot; is a play written by John Steinbeck that focuses on life during the mid 1930s. This play has many recurring themes, and one of these themes is that of loneliness. This loneliness is because of the intolerance of society on those who are different. The underlying, yet stunningly obvious, theme of loneliness can be found in many characters with many examples. This loneliness due to isolation and intolerance is found in the characters of CandyRead More Loneliness in John Steinbecks Of Mice and Men Essay2202 Words   |  9 PagesLoneliness in John Steinbecks Of Mice and Men       Mother Theresa once said, Loneliness is a mans worst poverty. Without friends and companions, people begin to suffer from loneliness and solitude (Dusenbury 38). Loneliness is an inevitable fact of life and cannot be avoided, as shown prevalent through each of the characters in John Steinbecks Of Mice and Men. Each and every character in this novel exhibits loneliness. Lennie was isolated for being mentally handicapped, Candy was isolatedRead MoreSociety In Anthem And John Steinbecks Of Mice And Men815 Words   |  4 Pagespush society to its limits and with that, show society’s true nature. This is displayed best in Ayn Rand’s Anthem and John Steinbeck’s Of Mice and Men; one set in a post-apocalyptic age where man struggles to rebuild and the other set during the Great-Depression. By comparing Ayn Rand’s message concerning the individual in society in Anthem to John Steinbeck’s in Of Mice and Men it is clear that one has a main message t hat society is a burden to the individual, while the other’s message is that societyRead MoreRacial Discrimination In John Steinbecks Of Mice And Men899 Words   |  4 Pagesis someone to talk to. What about having to kill a friend, and bury all chances of breaking free from the life of an average migrant worker? How would anybody feel? These situations in John Steinbecks Of Mice and Men illustrates two key points throughout the story; discrimination and loneliness. In Of Mice and Men, Crooks, the black stable hand, is the definition of racial discrimination. He is isolated from the community of white migrant workers because of his racial status. Crook mentioned this

The Effects Of Autism Spectrum Disorder On Children

According to Australian Bureau of Statistic in 2012, about 46% of autistic children in teenage age told their parents they were victimised at school. Unemployment rates for individuals with ASD are around 65% in comparison to the whole population with only 6%. A 5 years old Indonesian boy, Adi Sutanto, was born with autism. Recently, at his age, he still cannot speak even a word, and he is acting like 2-year-old child. Adi has limited ability where people are only able to comprehend his thought-process through his movements and actions. More than that, due to his slow mental development, this has affected some physical problems to him, where he is not able to use his legs to walk like normal kids. Some of his relatives felt embarrassed to have him in the family. Devastatingly, he was even bullied by his kindergarden teachers, as he is different to others. In his case, how he could take part in social activities to cope with other children? Autism Spectrum Disorder (ASD) is known as a complex developmental disability caused by brain abnormality. People with autism have issues with non-verbal communication, a wide range of social interactions ad activities that include and social activities. Moreover, autism is a life long developmental condition that affects, among other things, the way an individual relates to his or her environment and their interaction with other people. . Children with ASD engage in repetitive movements such as twirling and rocking, or inShow MoreRelatedThe Effects Of Autism Spectrum Disorder On Children1351 Words   |  6 PagesMany children have to live their entire lives under the shadow of a disorder that entirely alters the typical life of a person. Autism Spectrum Disorder is a common neurobehavioral disorder that is caused during prenatal development. This specific disorder affects 1 in 68 children in Canada and is increasing every single year. â€Å"More children will be diagnosed with autism this year than with AIDS, diabetes, and cancer combined† (KenCrest). Children who are affected often don’t get diagnosed untilRead MoreThe Effects Of Music Therapy On Children With Autism Spectrum Disorder Essay2292 Words   |  10 PagesFrom 1997 to about 2007 the number of children with autism spectrum disorder has increase from 42,517 to about 258,305 and has risen since (Reschke-Hernà ¡ndez, 2011). With this rise of c hildren who have autism, the rise of music therapy has since appeared greatly. When music therapy was first documented, the music was used in both group and individual settings. It was used with those who lacked social skills, those who needed rehabilitation, for self-expression, for psychological improvement and alsoRead MoreThe Effects Of Perceptual Motor Training On Attention On Children With Autism Spectrum Disorder1198 Words   |  5 PagesIn the world 1 in 68 U.S. kids will be diagnosed with an autism spectrum disorder. The author Javad Afshari persuades the audience to see the effect of perceptual motor training on attention in children with autism spectrum disorders. Afshari would like to prove that perceptual motor training has a significant effect on children with autism specifically with attention issues. In the article it gave an introduction to autism and how children experience a change in attention from one stimulus to anotherRead MoreAutism Spectrum1147 Words   |à ‚  5 Pagespertaining to autism is very broad and includes more than just autism itself. A child with an autistic disorder is hard to identify because autism is not easily seen. Autism is more of a mental and social disorder; it doesn’t really have anything to do with a physical outlook. The autism disorder doesn’t only deal with autism; there are five other primary disorders involved with autism. When screening a child for autism, they will find out if any other disorders should be diagnosed. Screening children forRead MoreTherapies For Autistic Children.Individuals Take For Granted1678 Words   |  7 PagesTherapies for Autistic Children Individuals take for granted the luxury of embodying qualities such as communication, interaction, and social and motor skills. Although, individuals may determine the aforementioned skills are more difficult to obtain because of a disability. Autism or autism spectrum disorder is a developmental disorder that effects many children in the United States of America. Communication, interaction, and motor and social skills are usually effected in the autistic child. Read MoreAutism Spectrum Disorder ( Autism ) Essay1739 Words   |  7 Pages1943 a child psychiatrist named Leo Kanner wrote about a group of children who were apathetic to their family members and made odd and repetitive movements. A year later, Hans Asperger observed similar behavior in another group of children, also noting a lack of understanding of social conventions (Lai, 2014). These two observations would be the beginning of a disorder known as the Autism Spectrum Disorder. This developmental disorder, characterized by a range of deficits in different areas, is increasinglyRead MoreAutism Spectrum Disorder And Autism Essay1474 Words   |  6 Pagesand effects or the diseases. One of the most widely known abnormal disorders is Autism Spectrum Disorder. Autism is a complicated disorder because it represents a wide range of developmental disorders categorized by criteria such as: impaired social interactions, verbal and nonverbal communication breakdowns, and repetitive behaviors. Since Autism Spectrum Disorder is on a spectrum, as the name suggests, there are individuals with mild to little symptoms classified by Autism Spectrum Disorder andRead MoreWhat Do We Know About Autism Spectrum Disorder?1390 Words   |  6 PagesAbout Autism Spectrum Disorder? Actress Holly Robinson Peete once stated, â€Å"I m not a doctor or scientist. I m just a mom. But I do think there s a genetic predisposition, and there are environmental triggers. I feel like that combination, in my child s case, is what resulted in autism.† Holly Robinson could have not said it in a better way. What is the cause of autism? Is autism solely caused by genetics or a combination of genetics and environmental influences? What does make up autism spectrumRead MoreTreatment Options Used for Children with Autism Spectrum Disorder1440 Words   |  6 PagesIntroduction Autism spectrum disorder (ASD) is known as a neurodevelopmental disorder that is capable of weakening communication, behavior and socialization. The term ASD includes three major subtypes which is Autism Spectrum Disorder, Pervasive Developmental Disorder and Asperger’s Disorder. About 9.0 in 1000 children have ASD and certain types of autism might not be identified until three years of life. The probability of boys being diagnosed is higher compared to girls (Bravaccio et al. 2013)Read MoreTreating Autism Spectrum Disorders1025 Words   |  5 PagesAutism spectrum disorders are a class of developmental brain disorders with symptoms that range widely with each affected individual. Autism is a disorder that varies in severity of social interaction and communication that can benefit from the help of different types of treatment. Asperger syndrome, Rett syndrome, autism, pervasive development disorder, and non pervasive developmental disorder are disorders on the autism spectrum with differing levels of intensity. Treatments for autism include The Effects Of Autism Spectrum Disorder On Children Many children have to live their entire lives under the shadow of a disorder that entirely alters the typical life of a person. Autism Spectrum Disorder is a common neurobehavioral disorder that is caused during prenatal development. This specific disorder affects 1 in 68 children in Canada and is increasing every single year. â€Å"More children will be diagnosed with autism this year than with AIDS, diabetes, and cancer combined† (KenCrest). Children who are affected often don’t get diagnosed until the late years of elementary school; Parents, caregivers, and teachers need to know how to recognise Autism so affected children can get the help they require as soon as possible. There are many environmental factors that can contribute to Autism during the prenatal development. Although many can be avoided, some factors are non-avoidable. Assistant professor of psychiatry and behavioral neurosciences at McMaster University, Stelios Georgiades (n.d.) states that â€Å"Because autism runs in families, researchers saw autism as almost entirely genetic. The old thinking was that heritability accounted for up to 90 percent of all cases. A comprehensive study of twins with autism showed that environmental factors also play an important role in driving autism recurrence in families. By environment, researchers mean anything non-genetic. This study highlighted the reality that even though autism runs in families, we can’t assume that it’s entirely inherited†. During the prenatal development,Show MoreRelatedThe Effects Of Autism Spectrum Disorder On Children918 Words   |  4 Pages According to Australian Bureau of Statistic in 2012, about 46% of autistic children in teenage age told their parents they were victimised at school. Unemployment rates for individuals with ASD are around 65% in comparison to the whole population with only 6%. A 5 years old Indonesian boy, Adi Sutanto, was born with autism. Recently, at his age, he still cannot speak even a word, and he is acting like 2-year-old child. Adi has limited ability where people are only able to comprehend his thought-processRead MoreThe Effects Of Music Therapy On Children With Autism Spectrum Disorder Essay2292 Words   |  10 PagesFrom 1997 to about 2007 the number of children with autism spectrum disorder has increase from 42,517 to about 258,305 and has risen since (Reschke-Hernà ¡ndez, 2011). With this rise of children who have autism, the rise of music therapy has since appeared greatly. When music therapy was first documented, the music was used in both group and individual settings. It was used with those who lacked social skills, those who needed rehabilitation, for self-expression, for psychological improvement and alsoRead MoreThe Effects Of Perceptual Motor Training On Attention On Children With Autism Spectrum Disorder1198 Words   |  5 PagesI n the world 1 in 68 U.S. kids will be diagnosed with an autism spectrum disorder. The author Javad Afshari persuades the audience to see the effect of perceptual motor training on attention in children with autism spectrum disorders. Afshari would like to prove that perceptual motor training has a significant effect on children with autism specifically with attention issues. In the article it gave an introduction to autism and how children experience a change in attention from one stimulus to anotherRead MoreAutism Spectrum1147 Words   |  5 Pagespertaining to autism is very broad and includes more than just autism itself. A child with an autistic disorder is hard to identify because autism is not easily seen. Autism is more of a mental and social disorder; it doesn’t really have anything to do with a physical outlook. The autism disorder doesn’t only deal with autism; there are five other primary disorders involved with autism. When screening a child for autism, th ey will find out if any other disorders should be diagnosed. Screening children forRead MoreTherapies For Autistic Children.Individuals Take For Granted1678 Words   |  7 PagesTherapies for Autistic Children Individuals take for granted the luxury of embodying qualities such as communication, interaction, and social and motor skills. Although, individuals may determine the aforementioned skills are more difficult to obtain because of a disability. Autism or autism spectrum disorder is a developmental disorder that effects many children in the United States of America. Communication, interaction, and motor and social skills are usually effected in the autistic child. Read MoreAutism Spectrum Disorder ( Autism ) Essay1739 Words   |  7 Pages1943 a child psychiatrist named Leo Kanner wrote about a group of children who were apathetic to their family members and made odd and repetitive movements. A year later, Hans Asperger observed similar behavior in another group of children, also noting a lack of understanding of social conventions (Lai, 2014). These two observations would be the beginning of a disorder known as the Autism Spectrum Disorder. This developmental disorder, characterized by a range of deficits in different areas, is increasinglyRead MoreAutism Spectrum Disorder And Autism Essay1474 Words   |  6 Pagesand effects or the diseases. One of the most widely known abnormal disorders is Autism Spectrum Disorder. Autism is a complicated disorder because it represents a wide range of developmental disorders categorized by criteria such as: impaired social interactions, verbal and nonverbal communication breakdowns, and repetitive behaviors. Since Autism Spectrum Disorder is on a spectrum, as the name suggests, there are individuals with mild to little symptoms classified by Autism Spectrum Disorder andRead MoreWhat Do We Know About Autism Spectrum Disorder?1390 Words   |  6 PagesAbout Autism Spectrum Disorder? Actress Holly Robinson Peete once stated, â€Å"I m not a doctor or scientist. I m just a mom. But I do think there s a genetic predisposition, and there are environmental triggers. I feel like that combination, in my child s case, is what resulted in autism.† Holly Robinson could have not said it in a better way. What is the cause of autism? Is autism solely caused by genetics or a combination of genetics and environmental influences? What does make up autism spectrumRead MoreTreatment Options Used for Children with Autism Spectrum Disorder1440 Words   |  6 PagesIntroduction Autism spectrum disorder (ASD) is known as a neurodevelopmental disorder that is capable of weakening communication, behavior and socialization. The term ASD includes three major subtypes which is Autism Spectrum Disorder, Pervasive Developmental Disorder and Asperger’s Disorder. About 9.0 in 1000 children have ASD and certain types of autism might not be identified until three years of life. The probability of boys being diagnosed is higher compared to girls (Bravaccio et al. 2013)Read MoreTreating Autism Spectrum Disorders1025 Words   |  5 PagesAutism spectrum disorders are a class of developmental brain disorders with symptoms that range widely with each affected individual. Autism is a disorder that varies in severity of social interaction and communication that can benefit from the help of different types of treatment. Asperger syndrome, Rett syndrome, autism, pervasive development disorder, and non pervasive developmental disorder are disorders on the autism spectrum with differing levels of intensity. Treatments for autism include

Strengths and Weaknesses Of Sony Pictures †Myassignmenthelp.com

Question: Discuss about the Strengths and Weaknesses of Sony Pictures. Answer: Strengths and Weaknesses of Sony Pictures Sony pictures Entertainment is a part of Tokyo-based Sony Corporations that operates on a global level in encompassing production of motion pictures, developing new entertainment services, technologies, and products (Delin, 2007). There are few strengths and weaknesses of Sony Pictures Entertainments that is being discussed here:- Strengths Sony Pictures has established itself as the most valued brand of Asia as per the survey conducted in the year 2011 Sony Pictures has high growth rate in the aswan market which shows its popularity It has a good hold in the domestic market which lead to customer loyalty Sony pictures have a good customer relationship in aswan market which is due to the product offered by the company (Kushner, 2011). Its main strength is the production of quality local language entertainment Sony Pictures have Advanced Digital Rights Management(DRM) Sony Pictures have a huge film and television library Weaknesses The high cost of media production has affected the pricing strategy of the company. Especially in television sector Sony Pictures has lost a huge amount of money. Sony Pictures has poor television network which is affecting its market share Sony Corporations has diversified itself into too many business segments; therefore, its focus is always getting shifted from one segment to other which affects the working of all the segments including Sony Pictures. Sony Pictures has huge brand strength, but the company is not able to use its brand value up to its actual strength which is acting as a weakness for the company (Lemma, 2012). The Suitable Brand Voice for Sony Pictures Brand Voice is the determined, steady, and logical expression of a brand which is expressed with the help of words and prose style. It determines the personality of the brand. Sony Pictures is a huge brand in the global market, and thus, it is necessary that it has a suitable brand voice which not only suits its brand value but also explains its engagement with customers and motivation it provides to its audience through the entertainment it provides to them (Mendis, 2008). Brand Voice of Sony Pictures should be informative, authoritative, dramatic, fun and most importantly authentic. Because these are the things which Sony Pictures provides to its audience. Sony Pictures is an entertainment company which deals in the production of films, television serials, advertisements, etc. that means all the work is done from behind the camera. So the most suitable brand voice for Sony Pictures can be "Camera, Roll Sound and ACTION!!" A male voice who can convey the thought behind the message which is, everything here is for and from the camera. The best choice for it will be Mel Brooks who is a well-known name in the field of entertainment. He has a great expressive voice that can do justice with the brand voice of Sony Pictures and make it a statement of the century for the company and its brand value (Spain Vega, 2005). References Delin, J. (2007). Brand Tone of Voice.Journal Of Applied Linguistics,2(1). https://dx.doi.org/10.1558/jal.v2i1.1 Kushner, D. (2011). Sony vs. the hackers.IEEE Spectr.,48(5), 16-16. https://dx.doi.org/10.1109/mspec.2011.5753230 Lemma, A. (2012). A perfectly modern Frankenstein: Almodvars The Skin I Live In (2011, Sony Pictures Classics).The International Journal Of Psychoanalysis,93(5), 1291-1300. https://dx.doi.org/10.1111/j.1745-8315.2012.00634.x Mendis, D. (2008). From Sony Librie to Sony Reader and iLiad: the beginning of the end? Legal implications surrounding the eBook debate, Sony Reader and iLiad.International Journal Of Intellectual Property Management,2(2), 180. https://dx.doi.org/10.1504/ijipm.2008.019340 Spain, J. Vega, G. (2005). Sony Online Entertainment: EverQuestor EverCrack?.J Bus Ethics,58(1-3), 3-6. https://dx.doi.org/10.1007/s10551-005-1376-9

Wrestling with Hemmingway in a Dream

Wrestling with Hemmingway in a Dream-Hallucination Essay I sat outside of the Hogsbreath Saloon with my chin in my hand and a newspaper with a headline about Ernest Hemmingways life being celebrated this coming week in Key West. It was a hot afternoon and I was groggy after being drunk the night before and I wanted to be in my bed, but the little room that my friends and I rented was like an oven in the afternoon tropical heat. I was in Florida on vacation with three of my high school friends and we were supposed to leave Florida for New Jersey the week before, but we got tropical fever and stayed in Key West for a few more nights. We will write a custom essay on Wrestling with Hemmingway in a Dream-Hallucination specifically for you for only $16.38 $13.9/page Order now I was trying to write a piece for a publication called the Rutgers Ruminations on request of my friend turned publisher who wanted an article on the literariness of Key West. The project finally led me to a blue bench outside of Hemmingways Favorite Watering Hole.. I wish that I remembered how it happened, how I dozed off under the sky in front of that bar with my face in the two-page spread recapitulating Hemmingways stay in Key West. I dont remember if it was from the dehydration caused by the alcohol in my system or just the plain heat, but I fell fast asleep on a bench outside the Hogsbreath Saloon in Key West, Florida. Thats where he drinks. Yup, thats it – his barstool and all. He just sits there alone all afternoon and drinks Black-label and writes in those three-penny notebooks he has there. Never smokes though. Constantly boasts about how much he drinks and how many women he has been with Who are you I asked. He didnt answer the question, but he pointed toward the door of the bar. Get out of here! I am triple the man you are and can drink whiskey long past the time you hit the floor. You heard me pantywaist, get the hell out of here! Out of the bar! A barrel-chested Hemmingway bellowed out of the dark doorway. Then he retreated back into the shady confines of the saloon. The air was silent and sad, almost painful. I watched intently. Moving from the bench to the door of the dusky bar I caught a sight of Hemmingway huge upon his barstool. He was muttering something underneath his breath when he slammed the glass down on the bar and yelled something at the waitress. The man who pointed Hemmingway out followed me from the bench to the doorway and whispered, Yup that is Ernest Hemmingway. The great writer. Great bullfighter. The best fisherman. Winner of the Pulitzer, a legend for all time. Right then a woman approached Hemmingway and he turned and hit her in a drunken swing of his burly arm. The man continued, He gets drunk. Forgets what he is doing, but he doesnt mean anything by it. Hes a great writer. I thought that he looked pathetic and drunk. He looked like a balloon from all the alcohol and he sweated profusely through his shirt. He was alone in the bar. He stumbled off of his stool at the corner of the bar and fell over trying to hit a man passing to the restroom. His pen left his hand and slid across the dusty wood floor of the bar. A gentle rain like a sea breeze woke me from my dream and I got up off of the bench and headed to the saloon door. To get my reality straight I checked the corner of the bar. He wasnt there and I headed back to my room to meet my friends and put my pen away for a little while.

The Marketing Environment of the Sony Playstation 3 Essay Example

The Marketing Environment of the Sony Playstation 3 Essay Example The Marketing Environment of the Sony Playstation 3 Paper The Marketing Environment of the Sony Playstation 3 Paper Essay Topic: The Birth Mark The PlayStation 3 is Sony Computer Entertainments new generation video game console, the third in the PlayStation series. It is the successor to the PlayStation and PlayStation 2 and competes primarily against Microsofts Xbox 360 and Nintendos Wii. The console was released on November 11, 2006, in Japan and on November 17, 2006, in the United States, Canada, Taiwan and Hong Kong. It is due to be released on March 23, 2007, in Europe, Australia and Singapore. It is available in two initial configurations, the 20 GB Basic model and the 60 GB Premium model. Very few products and services can satisfy all consumers in a market. Not all consumers want or are prepared to pay for the same things and their reasons for purchase can vary greatly. Therefore to effectively implement the marketing concept and successfully satisfy the needs of the consumers, different product and service offerings must be made to the diverse groups of customer that make up a typical market. The technique mentioned above is called market segmentation and is defined by Jobber as The identification of individuals or organisations with similar characteristics that have significant implications for the determination of marketing strategy. There are four benefits to be gained by successful segmentation which will be discussed in turn. The first being target market selection, which is a chosen segment of market that a company has decided to serve. As customers in the target market segment have similar characteristics, a single marketing mix strategy can be developed to match those requirements. Sony with their PS3 have decided to serve the young male market. This is evident through the products masculine, ultra modern design and sponsorship of major sporting events such as the UEFA Champions league 2006-2007. A tailored marketing mix is when marketers understand the requirements of a particular segment and devise specific marketing mix packages that meet the needs of their consumers. In this instance Sony have created a product with males in mind this is evident through the design and function of the PS3. The games are of a masculine nature such as fighting and sport and the product is advertised at sporting events and in male magazines such as FHM. Another benefit to be gained by successful segmentation is differentiation; this is when a company decides to target several market segments and develops separate marketing mixes for each It could be argued that Sony are trying to make the PS3 attractive to not only young males who are most likely to want to purchase it but also to others in the household with the amount of hi-tech features it offers. The last benefit of marketing segmentation is the use of swot analysis, it is crucial that the company to be able to do this effectively in order that new opportunities such as a gap in the market are noticed quickly, they are able to maintain and work on their strengths to ensure market dominance, be able to openly admit their weaknesses in order to improve them and identify and potential threats before it is too late. Sony may have used this type of marketing segmentation to identify the need for a new product. With its main competitor Nintendo working hard to gain market dominance through the release of the futuristic Nintendo Wii, It became apparent Sony has had to develop something new to wow consumers, as in the last five years there have not been a lot of major changes to the PlayStation product which has led to declining sales of the product which was once the strongest games console in the industry, which caused previous major competitor Sega with their Sega mega drive and Dreamcast consoles to stop producing completely. The marketing mix mentioned above consists of everything the firm can do to influence the demand for its product. The many possibilities gather into four groups of variables known as The four Ps: product, place, price and promotion. A product can be defined as anything which is capable of satisfying the needs of customers. The Sony PS3 as a core product satisfies the particular need of providing entertainment in the form of playing a game, this is the central benefit required by the consumer of the games console. As an augmented product as well as providing entertainment it is also a unique product. No other companies make the PlayStation 3 and there is also a large and varied selection of games available to play on the console. Extra features of the PS3 also include the ability to watch high definition movies through the inclusion of Blue-ray software as standard which is the latest in DVD technology, amazingly realistic gaming, backwards compatibility allowing PS1 and PS2 games to be played on the new console and online connectivity; these are the extra functional and/or emotional values that combine to form the brand. Branding is the process by which companies distinguish their product offerings from the competition. By developing a distinctive name, packaging and design a brand is created. Most brands are supported by logos and for the newest addition to the product line Sony have created a sleek contemporary logo clearly stating PS3 which is displayed across the console. Having a logo associated with the brand ensures recognition; this allows customers to develop associations with the brand and eases the purchasing decision. By choosing to carry on with tradition and name the new console the PlayStation, Sony have immediately caught the attention of all those who have bought/supplied their previous models. This is a good strategy to employ as Sony are continuing to build on what is already a reliable and respected brand considered a leader in its field. The next variables to be discussed are promotion and place. Sony has not made a lot of changes on how they plan to promote the new PlayStation model compared to previous ones. It is being made available in every gaming and electronic store and as with previous models it is available to pre-order. Not only does this guarantee the customer will get a console on the day of release, it also benefits the company by giving them an early indication of how many consoles will be required. Sony are also continuing to advertise on television and on billboards. One of their most successful advertisements could be those of the UEFA Champions League which were very noticeable around every stadium during football matches and would be viewed by millions and most certainly noticed by Sonys chosen target market of young males. For Sony, having the privilege of being associated with the prestigious UEFA brand will do wonders for the company and will be a major influence on those who view it if they believe the company sponsor their favourite football team. It also creates the impression that it is only the worlds best and most famous brands that advertise with one another. The final variable to be discussed is price. The Sony PlayStation 3 is very expensive priced at around  £500 pounds (Woolworths). For some market segments price is a key factor in store choice. Those stores that have greater buying power can afford to sell the product for cheaper. Woolworths are offering a choice of free game upon purchase of the PlayStation 3 in hope to gain the majority of sales. Sony has also decided to release two versions of the product; a basic and premium version. The premium version; is expected upon release, to be one hundred pounds more expensive due to triple the amount of hard drive space and the amount of technology Sony have incorporated into the one console. This marketing strategy is to give the consumers the choice whether to buy the console for the sole purpose of gaming or investing the premium console for the use a whole multimedia centre. Sony hope that tripling the memory for an extra  £100 will encourage the consumer to spend that little bit extra for such a vast difference in capacity. If a child wants this console for a birthday present their parents may be more likely to spend such a high amount of money on this product rather than another because of the amount of hi-tech features the product incorporates and the way Sony have cleverly marketed the product as not only a games console but also as a multimedia Centre that the whole family can use. Sony have also decided to only release the more expensive premium package first in the U.K. Sonys marketing strategy for the PS3 overall looks sound and seems as though it will be very successful in re-establishing the well loved PlayStation brand as the worlds favourite games console. However there are some changes I would recommend to ensure Sonys success. As was previously mentioned Sony plan to only release the premium package at first with no immediate plans to release the basic model thereafter. This could be a very dangerous strategy as it is already very expensive meaning it could wipe out a whole market by being unaffordable to a lot of people. Most people also already have the additional technology that is being offered with the PS3 such as DVD software and may not be willing to pay the extra unnecessarily when all they require is the gaming ability. The console should also have been released worldwide around the same time. As it was released in America and Japan last year customers may feel they are no longer receiving cutting edge technology, leading them to feel neglected by the brand and they may take their loyalty elsewhere. The price is also very high as you can buy a full high quality home computer system for around  £500 built to your requirements which is available now and may be more practical for the whole family. Sony should consider this and perhaps think about lowering their prices accordingly. Other than the above suggestions I feel that Sony have employed a successful marketing strategy and predict great success for them with their new extension to an already well loved and respected product line.

Class Discussion 6 Example

Class Discussion 6 Example Class Discussion 6 – Coursework Example Discussion 6 The interpretation by Nietzsche on his personal views about Christianity as a â€Å"slave morality† is very true. As such, it is very clear that the concept of Christianity simply keeps the week in check whilst empowering the upper classes to continue enriching and benefiting themselves in the name of religion. This therefore creates and reinforces class division as the upper class separates completely from the lower class. He claims that the motive of Christianity is to appeal to the disenfranchised in the society, whereas what it actually does is to empower the wealthy in the community. For instance, Christianity inspires the poor people within the congregation to look to the next life for success and prosperity and in return, ignore the current worldly one. This perspective leaves them passive and non-political. On the contrary, those who are rich in spirit, especially the Christian leaders such as pastors, reverends, prophets and other renowned men of God, man ipulate Christianity to amass a lot of wealth for themselves through offerings, tithes, and other gifts offered by the congregation to the church. While the rich leaders continually enrich themselves, the poor members of the church continue to live in suffering and poverty with the hope of going to heaven where they would lead a rich happier life. Truth be told heaven only exists in the mind of the believers and very few of them live their lives righteous enough to make it to heaven. In the long run, they end up losing both in this life, as well as in the next life.

Futures and Innovation - Media and Innovation Essay

Futures and Innovation - Media and Innovation - Essay Example Innovation could help bring in more revenues for industries, for the government, and for the overall economy. It is a never-ending process and a way in which industries learn to adapt to the changing needs and wants of the general public (Schaffer & Paul-Chowdhury, 2002). In this postmodern society, some of the best innovations are through media. The dawn of computers and information technology (IT) has also been the go signal for media innovations. The wonders of the internet has already brought us online social networks, not to mention blogs, forums, and chat rooms where people of all walks of life can put across their personal sentiments, conduct their private businesses or simply socialize while glued to their seats. This virtual enterprise has especially made a difference on the business interests of the tourism industry. Governments from various countries as well as private companies specializing in travel and tours are now seeing the cost-efficient way of promoting native destinations to the rest of the world via the internet (Steinbock, 2003, pp.109-121). There is no need to send travel brochures or pamphlets by manual mail. Today, the tourism industry can simply build websites with state-of-the-art â€Å"Virtual Tour† features and att ract tourists from around the world. Virtual tourism has had a mixed reception, which is why this essay will scrutinize its benefits and disadvantages in modern-day tourism. Following a discussion on the pros and cons of this ground-breaking media innovation, this essay will also present a country case study dealing with the impact of virtual tours and virtualization in Portugal. Virtual tours are mock models of sceneries, shops, or places that help to promote the real ones. Also a kind of virtual reality accessible through several tourism websites, virtual tours are a set of continuous pictures, videos, and other multimedia that enables viewers to move from place to place with just a